Are subliminal messages in videos, advertisements, cartoons or movies real? Do they work? This article will discuss that topic.
First of all, subliminal messages are those messages that are not consciously received by our brain, but have an effect on use. They can have both a positive and negative effect.
In advertising, for example, the idea behind the use of this type of message is to link a pleasurable activity such as sex to a specific product.
Subliminal messages in videos are usually just little flashes that appear for a very brief moment, something we normally don’t even see.
A Duke Study
Duke University conducted a study on the effect of briefly (30 milliseconds) showing students the apple logo, which is associated with creativity. They wanted to find out if exposing students to the logo would increase their creativity. What the experiment suggested was that the students did, in fact, show greater creativity than usual.
Subliminal messages can also be used in audio. When played normally, we hear a normal song with lyrics. But, played backwards, the words would contain a completely different meaning.
The Simpsons
But it is not always like that, even if we imagine it that way. For example, many people believe that the theme song from The Simpsons has a hidden meaning when played backwards. That’s just a misunderstanding, as the output of that song played backwards gives us absolute gibberish.
mcdonald’s
On the other hand, many large companies use as many subliminal messages as possible. For example Ronald McDonald, the clown who is the face of the McDonalds corporation is a kind of subliminal message.
The fact that they use a clown as a mascot suggests that they want children to associate clowns with their food and buy more as a result. Often times, Ronald would be placed next to healthy foods to suggest that eating at McDonald’s is beneficial to a child’s health.
kfc
KFC, another fast food restaurant, has also used subliminal messages in its ads. I mean, in one of their ads they inserted a mini image of a dollar bill into a lettuce on a bun. The dollar bill was supposed to suggest to people that by eating at KFC they would not only be saving money, but making money since the prices are supposedly so low.
Conclusion
Subliminal messaging is real. Of course, there are cases where people just imagine things, but we need to spread the word and prepare as best we can so that we have the knowledge and power to react and speak up when action is needed to preserve the purity of our lives. .