Using the different formats of online advertising networks for your business
The Internet has become more and more complex over the years, so much so that today it has almost become a necessary household tool that is being used by almost everyone.
And, with the evolution of the Internet, also comes the evolution of online advertising. Today, online ad networks come in different formats and vary in the way they deliver advertising content to users, and it is the responsibility of a business owner to learn and understand more about these formats in order to find out which one is best for them. best used for a given marketing. strategy.
CPC Advertising
CPC stands for “cost per click” advertising and is possibly one of the simplest advertising formats to use. It is a format that generates revenue for the publisher when the user makes a single valid click on the hosted ad. CPC ads typically come in text-based, rich media formats, and the most effective ads use some form of a “call-to-action” to grab attention.
Using the service of a CPC ad network is effective when the business is trying to generate new leads as well as drive sales from new and potential customers. Therefore, publishers who have less web traffic use it better.
CPM Advertising
CPM stands for “cost per mile” advertising. In this format, advertisers pay the publisher a set amount for every thousand shares a given ad receives. CPM advertising is quite similar to CPC, but on a much larger scale. CPM ad networks typically cater to publishers who receive a large amount of web traffic prior to approval, due to the volume of leads this format generates. CPM ad networks are best used when the product being advertised now receives an increasing amount of product exposure or recognition.
CPA Advertising
CPA stands for “cost per action” advertising and is a commission-based advertising format where the publisher receives revenue when a user clicks AND purchases the advertised product or service. The amount of revenue the publisher receives is a percentage of the total price of the product being purchased. CPA advertising networks, or “online affiliate networks” as they are commonly called, are preferred when the company not only wants to increase their leads, but also their sales.
What to wear?
Deciding which ad format and online ad network to use largely depends on the capital available to the business, as well as the quality of the product being published. For newer brands that are taking some time to build their reputation, a CPC ad network is preferable. Once your brand has generated enough leads and built up a very strong reputation level, you should now consider switching to a CPM ad network to avoid running out of capital when your ads have a higher click-through rate. Finally, once the product and brand have established a very firm foundation for their reputation, a CPA advertising network should be used.
Of course, limiting yourself to just one ad network certainly won’t get you anywhere. To really succeed, using all of these together is the best strategy to generate the most leads and revenue possible.