Writing copy that helps you sell something easily and quickly isn’t something new, but it’s not easy either.
Even seasoned copywriters sometimes have a hard time writing impactful sales copy because it’s not easy to convince someone to spend money and get services or products from you.
In such a scenario, how do you persuade your prospects and customers to do what you want to do?
Well, use powerful and persuasive words that inspire and trigger the ’emotional trigger’ in your target group.
Nurse new sales ideas. Find out what clicks now and what doesn’t.
What may have worked before may not work similarly today.
Being good at human psychology. Have your prospects imagine a better situation if they use what you might be trying to sell.
Going back to magic words, I tried powerful and persuasive words, like LIMITED AND FREE, hook your readers and prospects and boost your sales instantly.
A quick look at 10 of the most powerful and persuasive words!
1. You: In general, we are selfish by nature and are more concerned with our interests and well-being. If someone talks about us and our interests, our curiosity multiplies. And we listen to what it might be saying. So, use the word ‘YOU’ in your sales copy. It will weave magic.
2. Imagine: Inspire your prospects and readers to imagine a better, beautiful world with the word ‘IMAGINE’. When you ask them to imagine, an image unfolds before their eyes: that of something better and improved.
3. Now: The word ‘NOW’ creates a sense of urgency and inspires your readers and prospects to act fast so they don’t miss the bus.
4. Instantly: Another powerful and persuasive word ‘INSTANTLY’ promises your target group that they will benefit without further delay. And who doesn’t want to get help instantly?
5. New: People love new products and services for their novelty factor. Therefore, use the word ‘NEW’ in your sales copy to engage and inspire those who are important to your business.
6. Free: ‘FREE’, perhaps the most powerful and persuasive word, immediately grabs the attention of your prospects and readers. It tells them that they don’t have to spend anything to get a good deal, or that they would get some useful stuff absolutely free with a product or service.
7. Because: Human beings are easily convinced if they are presented with reasoning. Words like ‘BECAUSE’ help you in this regard. It helps you drive your business message home in the best way possible.
8. Limited – Effective words like ‘LIMITED’ trigger a strong emotional response from your readers and prospects. They worry that if they don’t buy or use what might be on sale quickly, they’ll run out of stock. And no one likes to miss out on something irresistible, right?
9. Money: Money makes the merry-go-round go round. Money is the magnet that attracts all the souls that live and breathe on this earth. So why not use the word ‘MONEY’ in your sales copy and hook your readers and prospects right out of the box?
10. Improve: We all have our weak points, we want to relieve ourselves and improve our situation. Therefore, use the word ‘BEST’ in your sales copy, at least once, to let your target group know that they will be better off if they use or buy your products and/or services.
In short, use these 10 most effective and persuasive words to not only write great sales copy, but also improve your sales and earn more money instantly.
PS Please review the copy carefully. You will find these 10 magic words in several important places.