Our sense of smell is so powerful that it can quickly trigger associations with memories and emotions. Our olfactory system is a primitive sense that is directly connected to the center of our brain. Between four and six weeks of age, babies can tell the difference between their own mother’s scent and that of a stranger. Almost everyone has experienced situations where a smell evokes a nostalgic memory.
Think about the smells that transport you to your childhood. For some it is the smell of freshly baked bread, freshly cut grass or the neighborhood pool. You can go back fifty years in a matter of seconds with your sense of smell.
Fragrances, scents, and smells trigger memories, feelings, and attitudes in our minds. Smell can enhance or reinforce desired responses, as well as positive and negative moods. There are multiple examples of activation of this scent. Supermarkets with bakeries fill the air with the warm aroma of bread and coffee. Some children’s stores send baby powder through their air ducts. As you walk through the mall, the food vendors will make sure you smell their cookies, cinnamon rolls, and Chinese food. Real estate agents are famous for having homeowners bake bread before interested buyers visit the home. Large amusement parks will channel certain scents at certain times of the day to trigger responses and get an immediate reaction. The use of smell in these cases is an attempt to link the seller’s products and services with a positive attitude, thus inducing the buyer to buy. In the same way, you can link positive scents with your message to create a positive attitude in your prospects.
Numerous studies have been carried out on the smell that it has in the association. A 1983 study conducted among college students found that female students who wore perfume were rated as more attractive by male students. Scents were even found to improve job test scores in a study published by the Journal of Applied Psychology. Offensive odors can, of course, also be (and have been) used to elicit a negative response. This offensive scent tactic was once used while campaign committees were rating and evaluating political slogans. Unsurprisingly, the tagline ratings dropped.
Learning to persuade and influence will make the difference between expecting better income and having better income. Beware of common mistakes presenters and persuaders make that lose the deal. Get your free report 10 Mistakes That Still Cost You Thousands and explode your income today.
Conclution
Persuasion is the missing piece of the puzzle that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost due to your inability to persuade and influence. Think about it. Sure you’ve seen some success, but think about the times you couldn’t do it. Was there a time when you didn’t understand your point of view? Are you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and achieve your goals? What about your relationships? Imagine being able to overcome objections before they happen, knowing what your prospect is thinking and feeling, feeling more confident in your persuasiveness. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others.