At its core, Pokemon is a computer game, but one could be forgiven for not knowing that because Pokemon truly is a cultural phenomenon. For the rest of us not involved in the world of Pokémon, one could easily assume that it is an animated film and TV series that has spawned dozens of commercial products such as Pokémon plush toys (stuffed toys), figures from Pokémon Tomy and the very popular trade. card game. The latest trend in the world of Pokémon merchandising are the so-called Black and White Pokémon products. Anything that is Pokemon Black and White is desirable right now and can sometimes fetch a high price on the Pokemon merchandise market. The latest movie is also based on the story of Pokemon Black and White.
Looking at this, one would think that the writers are the ones who come up with the trends and developments in the ongoing Pokémon saga, but in reality it is the game updates that determine the direction of all other media. In fact, if one looks closely at a Pokémon video, one quickly realizes that the script is just a way of developing the plot and premise of the computer game. It is the game presented in animation.
It seems strange that a game like Pokémon, which after all is not that different from a game like Dragon Ball or even Mario in some ways, would generate such enormous popularity in terms of video and toys. It’s true that Dragon Ball has a similar following, but most of its marketing has been limited to Japan, while Pokemon has gone decidedly worldwide, with devoted fans of all ages (a surprising number of gamers and collectors in his 20). So what makes Pokémon different, and what explains its success?
It’s certainly not the game itself. In its first design, there wasn’t much to distinguish the Pokémon game from other games at the time, though it was always a popular and solid pick. Even today, with all its bells and whistles, the Pokemon game doesn’t really stand out from the rest, except in terms of popularity. The only conclusion that can be drawn is that it is its premise that makes it so much fun. The mutated animals, with endless variations and locked in battle, are both medieval and futuristic. The Pokémon world is a world without time, it is contemporary, ancient and future. If Pokémon had been grotesque monsters, they would never have achieved the popularity that they do. But thanks to constant generations of attractive new animals with exotic appearances and amazing abilities, Pokémon has reached a place deep in the youthful imagination. And that’s what keeps Pokémon popular.