Anyone can create a website with the availability of free templates, web content management systems or CMS, etc. But is that enough? The fact is that even some professionally made websites are lost in the millions on the world wide web. Why? Because some important ingredients are missing in them.
Going back to a conversation with a business owner about website and business development a few years ago. He told me that even his little son could make a website. He told me that web design does not need effort or intelligence and that there is no future in it. I listened with interest knowing that this is what many people believe.
So where was this person going wrong like so many others?
Consider this, especially if you are a forward-thinking business to make your website successful:
1. Even if you get an out-of-the-box template, you’ll need to customize it for your company’s unique identity.
2. You will need to write quality content with search engine optimization or SEO in mind.
3. Submission of the website to Google, Yahoo, MSN, Altavista so that the pages are indexed in the search engines.
4. Update website content regularly.
5. You will have to spend hours designing a company logo.
6. You will spend hours searching for the right images to edit and upload.
7. If you have an e-commerce site, you’ll need to take care of uploading products and services, pricing, stock updates, etc.
8. Make your business have a presence on social networking sites like Facebook, Twitter, Pinterest, Google+ by creating effective business campaigns.
9. Marketing your business online.
10. Take care of email marketing and subscription process.
11. What about security issues related to websites?
12. Have you considered that you will have to keep up with the speed at which web technology is moving?
13. What about regular website backups so you don’t lose your content?
These are just a few points to consider and all of the above take time that could be used to develop other parts of the business.
If you think that just taking care of the website is not enough, think about updating your website content regularly, submitting RSS feeds, and not to say the least, staying up-to-date in the world of social media like Facebook, Twitter, Google plus , Pinterest and more. .
After all, anyone can create web pages, but can that turn into a functional website? For a small investment in getting things professionally done through web agencies, you can make huge profits from your website.