Google marks unique content
Google always likes unique content. The website that has unique content as compared to others, will get ranking sooner than others. This is why Google places such a high value on unique content. Creating content that begs to be shared, like videos, blog posts, and e-books, also has a great added benefit. That benefit is that people will link to your website, therefore Google flags you in their search engine calculations the more often backlinks are created to the website from other websites.
This is where the “off-page optimization” tactic begins to make its importance and presence felt and should be included in your SEO strategy. This is the final stage in getting Google bookmarked.
Off page optimization
The importance of “backlinks”
A backlink or link is the factor that you use to be taken to another page. These links are the most important, because it is like voting for our page, which will tell search engines that other web pages use your page to obtain information.
The more websites you link, the more you vote for your website, the higher your ranking will be. Although not all websites are weighted as well, we need to link to some valuable pages that have a good page rank and domain authority.
So here are 5 tips for easy link building:
1: Competitor Analysis
This is one of the ways you can start your link building activities. First of all, you need to find your competitors in your niche. And analyze your backlinks from various backlink checker websites and grab the links.
You don’t need to link all the links to your website from the competitor’s links, just take the main links from the website. It will help you outperform your competitor for backlinks. Just keep this as a routine job.
2. Content, content and content
Always the best way to encourage people to link to your website, by providing consistency, new, compelling and useful content, content and content.
Create relevant and useful content; like about your products, industry, current market information with useful keyword-targeted content will likely influence your website more than any other factor discussed here. After the Google Penguin update, regularly posting quality content is the recommended method of driving more traffic to your website.
And you should publish at least 2 new articles per week, the more the better, as Google will favor websites with frequent updates that contain unique content. And if your website offers good content, naturally, other websites will also want to link to you.
When publishing articles, do not forget to write the title tag and meta description of your articles with principles, and do not forget to include the desired keywords or phrases.
3: Join web 2.0
Joining a web 2.0 site is an excellent method of developing search engine friendly links. If you’re not familiar with the name, web 2.0 is the term used to describe websites that have a social networking component.
Sites like StumbleUpon, Squidoo, and Tumblr generate most of their content from the site’s own users.
These pages contain interactive information for sharing as well as collaboration. You can even add articles that include up to 9 free backlinks per article to your website.
The best way to build links and create strong SEO benefits through Squidoo.com is by creating unique content that focuses on your keywords. Always try to incorporate multimedia such as videos or images to gain more trust and authority quickly.
Always provide online testimonials to your customers, business partners, or anyone else you might provide a testimonial to, as it’s a great way to get free backlinks from legitimate websites.
Don’t forget to include your strategic keywords in your testimonials and link to the web page from your website.
5: Link request to your connections
And lastly, get your own networks for potential link building opportunities. Business contacts, distributors, family members, friends, vendors, even your children’s school all have the potential to provide you with a backlink.
If they like you and you’ve been nice to them, ask for a free backlink on their website.
If you can get powerful and valuable links from websites like edu.com, that would be very beneficial for your SEO efforts.
There are many more techniques to suppress your competitor. This is just an initial strategy that helps you start with a stronger foundation.
I hope these steps give you an idea of how to climb to the top position…
Did you know of any way to position yourself among the first in the search results? Share with us…