Traditional methods of doing business, promoting products and services, and the use of desktop computers continued to be replaced by newer practices of social media, online video and visual marketing, and web data-driven metrics. With this in mind, it’s time to start implementing and expanding your online presence and marketing by taking the following resolutions and incorporating them into your business plan in 2014.
Employ a solid content marketing plan.
Content marketing became more important than ever in 2013. Personalized content is less expensive and very effective in driving traffic to a website. Maintaining frequent updates with quality and unique content is a valuable tool for both visitors and search engines. Implementing a solid content marketing plan should be a priority resolution. Elements should include a video, a regularly updated blog, white papers, other images, and appropriate offers. Having a solid content marketing plan is also much better suited for the digital age than conventional TV, radio, or print media.
Maximize your use of social networks.
Social networks are not a fad. It has come to stay. A strong presence on social media platforms is more important than ever. When you post on social media platforms, you need to make sure that you engage your audience. Whether it’s Facebook, Twitter, Pinterest or Google+, you need to start conversations with people. Use social media to help build visual branding for your business. Share images with ideals that you think represent your product/service (ie vibrant, old, young, etc.) to help engage your customer base and build an audience.
Mobile attention.
More people access the web through their mobile device every day. Make sure you have a responsive design or a mobile version of your website. It’s important that your site loads quickly, works properly, and is easily found on mobile devices.
Take advantage of website analytics.
Social networks have allowed companies to have more information about customers than ever before. This information is a wealth of knowledge about how visitors found you and what they think of you. Periodically reviewing these metrics ultimately allows you to better serve them and win their business. Data-driven marketing can help you be more effective and personalized in your campaigns and meet your goals. By analyzing the analytics, you can determine the best ways to market and get your content to the right audience and demographics.