One of the benefits of improving your on-page SEO on your own is that everything is completely under your control. If you follow the rules and regulations and stick to creating the best content for your website, you’re good to go. You can take advantage of this principle by fine-tuning everything from headers and labels to the latest information on all of your pages. Now, if you want to focus on title tags, you may want to consider a few things first.
Title tags are displayed at the top of the browser for a given page. This is most often used as an index that describes the content of the page itself. Like a chapter title, this helps both readers and bots identify what’s waiting for them on the page. It’s important that your title tag reflects the content of your page, as well as the keywords used in other elements of the page, such as headings and meta descriptions. This is where the tricky part comes in. It is important that you realize the role it plays in giving readers a clear idea of what the page is about. Google’s latest algorithm will stomp on websites that make use of tags unrelated to content. A bad title tag will give Google enough reasons to suspect the entire page.
Title tags should only be used in the main section of code and only once on a page. It is also important that you incorporate high-performing keywords. The most ideal order is the descending pattern since, ideally, the engines would think of the first word as the most important. You can find out what your top performing keywords are by using tools like Google AdWords. Don’t fall into the common trap of placing random words in your tags because this will lower the value of your content on that page and could raise a red flag with Google.
You can make your title tags unique with each page without sacrificing quality. Of course, you have to make sure it’s grammatically correct; That means you have to be careful about using function words like prepositions, pronouns, conjunctions, and more. It should also be short with only 70 characters per title, including spaces. The longer, the less chance of getting a thumbs up from some of the major search engines.
One important thing to keep in mind when it comes to SEO is that bots are getting smarter every day. Stuffing keywords into your content or any of your meta tags can be seen as suspicious and can even get you penalized by most search engines.
Title tags can be short, but that just makes them more eye-catching in the first place. Use only relevant keywords in your title tags and make sure they give an impression of what the content has to say.