Do you want to promote your website or business over the Internet? Are you interested in making your website a growth engine for your business? All these questions have an answer that promotes your website in search engines and search engine optimization (SEO) will definitely help you in this matter. When we talk about SEO it is mainly divided into two parts.
1. On-page optimization
2. Off-Page Optimization
The combination of on-page and off-page optimization will give you success online. I would like to talk about the importance of on page optimization in SEO.
In general, on-page optimization refers to the factors that can be controlled by changing the coding of your web page or website. On-Page factors are directly related to the content and structure of the website.
On-page optimization involves the following activities.
Title tag optimization
The title tag is an HTML code that displays the words that appear in the title bar at the top of the web browser. The title tag is an important tag among other SEO options. It communicates the subject of the web page to humans and search engines collect information about the website.
Meta tag optimization
Meta tags are generally designed to help search engines know what your site is about. In all Meta tags, the Meta description tags are still in use. This tag is an HTML code that allows you to give
a brief and brief summary of the content of your web page.
Modification of headers
Search engines give more weight to heading tags (H1 to H6) than regular body text. Therefore, we must use them wisely to strengthen the overall keyword theme of the page. Among all the header tags, the H1 tag is the most important. It should be placed at the top of the content so that visitors can easily understand what the content of the page is about.
image optimization
Images play an important role in attracting visitors. The website has eye-catching images that help increase the attention of visitors to your website. But many search engines, including Google, Yahoo, and Bing, can’t read images. So we have to put alt text for the image. Also reduce the size of the image so that the web page can be loaded easily.
content optimization
Well-optimized content always helps your website to get the top position in search engines. Content is king. All search engine spiders are always trying to store new content in their database. So use your specific keywords wisely in the content.
internal link
If you get internal linking right, you can improve your website over all usability. By linking to relevant content for your readers to make it more effective than their main navigation.
All of the above gives a brief idea about the importance of on-page optimization in SEO. Optimize the website correctly and enjoy the top rankings in search engines.