Video marketing is a force that you cannot avoid. One of the best ways to use video as a field is to interview other experts and colleagues in your field. In fact, I bet you already have a ton of interviews under your belt.
If you can do a teleseminar interview over the phone, with a few adjustments, you can do a video interview.
- Make eye contact with your camera or the interviewee. Eye contact is very important in real life, as well as on camera. Generates a feeling of trust. If you think of the camera as a real person in the room with you, you’ll have a much better relationship with your audience.
- Keep your energy high. The camera diffuses your energy, so you’ll need to exaggerate your facial and vocal expressions, as well as your gestures. If you think you’re being too over the top, you’re probably showing up on camera correctly.
- Focus on good posture. Remember that the camera lens has tunnel vision, so if you slouch, sway, or shake your head, your excess movement shows as if you were a careless interviewer. Keep your torso up, chest up, and neck long.
- Use natural movements. Although you have to keep an eye on the camera, you don’t want to look like a frozen mannequin. Keep your hands visible at all times and use hand gestures to engage your interviewee and audience.
- Master the art of speaking in bytes of sound. A sound byte is a short little story that describes what you are doing or trying to sell in 8-10 seconds. He always delivers in a complete thought that gets straight to the point. Think of them as quotable statements. When you learn to speak in sound bytes, you will be loved in the interviews you host and in the media.
Video interviews are just another delivery format for your amazing content. Do you remember how to get to Carnegie Hall? Practice practice practice. The more present, the better it will look on camera.
Inviting comments to your post helps you get a great score. It’s about welcoming people into your world as if they were having a private moment with an expert…you.
Be a celebrity in your niche with hot content. Using videos on your website is another way to engage people by responding personally to anyone who views your topic. I love to unravel something complicated and put it into a step-by-step process, which is why the use of videos appeals to me. Standing out from the competition also puts you a step ahead.