Introduction
The software offers services such as sales force automation, suggesting about marketing campaigns. For companies that involve, customer support software provides extensive tools to work in better collaboration and helps companies that have a sales goal set for themselves. It works not only to reduce efforts, but also to reduce the cost of maintaining the customer database and large sales department. Full automation allows the company to sit down and find customers while maintaining a cordial relationship with those already present.
Some basic knowledge about SugarCRM
After the first release, sugar has had many releases. The first of them was Sugar Professional. Approximately 80% of the logic is derived from the main code with some modification to suit professional requirements. Others that followed the league were the corporate, business and definitive editions of SUGAR. The software is very easy to use with features that can be customized according to the needs of the business. Every company that has a sales force that must be maintained must use sugar, but its amazing characteristics make it a mandate for companies that are small-scale and spend most of their capital to maintain the sales force.
Where we use SugarCRM
CRM is generally related to the sales department, but with SugarCRM other departments such as marketing, customer collaboration and technical support have been considered in scope. Although the basic version is freely available, companies should opt for commercial versions, as the latter have many add-ons. Some very useful ones are:
Email Integration: Sugar integration with email features has brought sugar to almost all email service providers like Gmail, Yahoo, or Outlook. You can send mail to and from Sugar directly, you can sync calendars with emails, and manage projects.
- Sugar to go: another great contribution is bringing sugar to mobile devices. You can communicate, send, receive and archive any information on your tablet or smartphone with the Sugar Mobile or Sugar Mobile Plus browser.
- Socially Active: Sugar is now socially active with the integration of social media like Facebook and LinkedIn. Sales will increase as there will be many customers and clients of these websites. With email collaboration already in place, introduce your business to network members.
- Multilingual support – This is very useful for companies that operate globally. The software has 22 built-in languages to help win customers in all cases. Setup is a breeze with the language arranged alphabetically. Not just the language, Sugar also has multi-currency options available for faster operation.
The implementation options available with SugarCRM are of interest. There are four options available for this purpose. First is to use the software in the form of a service that is accessed directly from the sugar cloud, you can call it private. Alternatively, you can use the service from the Sugars partner’s cloud or from a public cloud. If you don’t want to use the cloud, a different option is to use the software as an existing solution, which will work behind your firewall. The cloud is definitely a better option because it beats geographies and conditions. You can access the customer database from anywhere and at any time. With the SugarCRM user, you can always be sure you are up-to-date as you avoid customer databases that are ‘no longer needed’, get new leads, and convert them into customers.