A car wrap is a high-tech vinyl covering that is attached directly to your car. The application is so precise that it is often mistaken for a custom paint job. Auto Wraps and Car Wraps are common terms used to describe highly responsive films printed with digital graphics that are often used for fleet decoration and vehicle advertisements. Before auto wraps were developed, the method of choice for marking the vehicle was paint or decal wrapping, however negative effects of such methods include diminishing the value of the paint and fading or discoloration of the work. of original painting of the letters.
Car wraps can come in a variety of sizes and are applied directly to your original paint. The highly compliant vinyl film is carefully applied to the vehicle and once it’s ready to peel it will peel off revealing its original intact paint underneath.
Although sometimes used for personal automobiles, auto wraps are most often designed and applied for commercial purposes; transform a vehicle into a moving billboard. The most used advertising on the roads is advertising next to the trucks, the livery of the fleet and the company’s cars are other viable means of reaching thousands of customers on a daily basis.
The benefits of using a car as an advertising vehicle include building brand awareness, minimal cost, and the ease of targeting your market. In addition to being seen on the roads, vehicles with advertisements can be driven to locations to market directly to your target audience or can be directed to specific events; trade shows, sporting events, concerts, college campuses, etc. The livery of the fleet can also be very beneficial in the same way, when companies must drive to the customer’s premises, then other potential customers in the same vicinity will know the brand.
In general, car wraps can provide any business with instant advertising in their target market for minimal cost.