Increasingly, companies are shifting every day towards the digital world. Both seller and consumer are online now. With the growing demand for eCommerce web development, there are a few things to keep in mind before you get started!
People want convenience, they won’t waste time figuring out a complex situation when there are literally thousands of easy solutions available on the internet. The main thing to keep in mind when developing your eCommerce site is to make it responsive. People are always on their phone, it is important to make your website in a way that is convenient for them to operate on a mobile screen.
2.Clean and easy
Your website should be eye-catching and aesthetic to appeal to your target audience, but don’t make it too complex for beauty’s sake. If it’s too complex, the user might get angry and leave your site before even seeing your product. Your site should be beautiful yet easy to navigate and operate.
To make it easier, your visitor should be able to get a clear and concise idea of your business and product as soon as they visit your page. Your products must be easy to find. Avoid jargon and complex words.
3. Call to action
Your call-to-action buttons should be easy to use and find, so your visitor doesn’t feel like they’ve wasted time looking for products they can’t even buy. Avoid unnecessary ads and fake call-to-action buttons. Help your visitors further with a live chat option or a defined place to submit your query.
4. Visual images
As they say, “A picture is worth a thousand words.” Now, this is something that you will have to follow religiously. Use HD and clear images of your products, a visitor needs to know what they are spending their money on. Use various techniques like 360 degree view to make it more attractive and clear. If possible, use product videos to improve your sales luck.
5. Product information
This is the most important point that newbies usually ignore. No one is going to spend their money on something they have no idea about. Try to answer all the necessary queries, provide a clear description including product material, quality and all other factors that could influence the purchase decision. Advertise your product but don’t get sidetracked. You can also provide blogs or videos relevant to the product. Add “things you might like” or “similar products” to show that you have a wide range to offer and meet consumer needs.
6. Ratings and Reviews
It is very rare for a customer to enter a site and blindly buy something without proper research. To increase your chances of a sale and make your visitor’s experience easier, include a ratings and reviews section. It gives your visitors a peace of mind and confidence that they might not otherwise have when visiting a new site. You become a trusted source for your customers and dramatically increase your chances of a sale.
7. Efficient and fast delivery
Customers absolutely hate clicking through a series of pages while they’re checking out. If it’s unnecessarily long and complex, there’s a 99 percent chance the customer will change their mind midway through. Add easy options to sign in or checkout as a guest, add easy payments and checkout options.
Thousands of vendors are selling the same products as you. Now it’s up to you to give customers that key factor that will make them choose you. Customize your website and give it a unique look. Give your visitors a personalized experience, add your custom features, make them feel special. Select a custom list and preference items based on your previous actions, eg “customer also bought this” or something similar.
To conclude, everyone is online but not everyone is successful. There is a group of people trying to be successful, but only a handful can do it. Be sure to keep these points in mind when creating your website to ensure maximum success.