Conceptually, writing a sales letter is one of the most difficult things the average person can attempt when starting any type of online business.
The thing is, when that same person applies these seven tricks, writing a sales letter can become as simple as writing an email to a friend.
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1. Read other sales letters. It sounds simple enough, but countless people I’ve interviewed over the years have this flaw in common. They don’t read other sales letters. It’s like trying to ride a bike without ever putting your butt on a bike and riding it. It’s possible? No, and neither is learning how to write a sales letter without reading and understanding how sales letters are written.
2. Pass out other sales letters. I’ll probably get my tongue whipped for this, but who cares! From spam that comes in the form of sales letters or those little flyers that are really a sales letter in disguise in the mail, you can start a swipe file of your own. Then save all the pages of websites that are trying to sell similar products or even dissimilar products. You’ll know a sales letter when you see one. Save them in a folder called “Swipes”. Read through them and look for patterns of language and phrases that you can use and edit to fit your product or service.
3. Start writing headlines. Headlines are the most important elements of any message or sales letter. Write between 10 and 50 headlines per business letter following the ACES principle. Attention, Curiosity, Emotion, Specificity. TO learn more about ACES, google an article called “How to Write a Headline That Converts More Visitors to Customers.”
4. Write to a friend. In other words, write your sales letter as if you were writing an emotional letter to your best friend about your product or service. Keep writing and don’t stop to correct mistakes until you can’t write anymore. If you use informal language, so be it. Anything that makes your sales letter seem more personal will make it more convincing.
5. Write short sentences and paragraphs. Keeping your paragraphs short and simple will help you increase the readership of your sales letter. The easier it seems to read, the more likely they are to read it and buy your product! People are lazy, make it easy. Keep in mind… I didn’t say, keep your sales letter short, I said, “keep your sentences short.”
6. Use subtitles. Subheadings are like mini headlines. Heck, a lot of them ARE actually headlines you wrote earlier. Just make sure they work perfectly with your copy. Subheadings are used to break up long texts and make people more immersed in your words. Especially the people who are flipping through your copy. Online, it’s also a way to relax your eyes and give your sales letter more “optical appeal.” Subheads can be compelling statements, confusing statements, or positive reinforcement statements about your product or service.
7. Use a PS or two at the end of your sales letter. Two of the most important places in any sales letter, and the two most frequently read, are the headline and the PD. It seems strange, but the truth is, as I said before, “People are lazy!” Many simply don’t have the time or patience to read your sales letter, so they read your Headline, and if they find it interesting, read your PD. So be sure to restate your offer in your PD and also apply a scarcity tactic to get your reader to act immediately.
These seven tricks are by no means an exhaustive list of sales letter writing methods, but they can and will help you improve your copy and upsell your products at breakneck speed. Apply today and earn fast!