I have received many questions in the forums we participate in, and we also receive many questions from our new affiliates.
It is what a sales funnel actually is.
So I wanted to analyze it and break it down in theory, in practice how it’s structured and show some effective sales funnel landing pages.
And then what are the real numbers for how this works and why is it beneficial to our business?
So the process is that we have a product and we want to raise awareness in the market.
And then once someone knows about it, generate interest for that potential customer.
And then once we have the interests of that potential customer, we want them to make a decision and then act on that decision.
And once they act, we see the benefits of the sales funnel process.
So the structure …
First we have a Landing Page.
And the landing page, the only thing we’re trying to do is get an email address.
So we want to promise you that if you give us your email address, we will give you some valuable information that you liked.
And it doesn’t cost much.
Maybe it’s free, maybe it’s a dollar, that kind of thing.
But we want it to be very valuable.
So people will change their email address to us because they know we will contact them in the future.
THANK YOU PAGE
Once we have that email address, we want to take you to a thank you page that might have an offer.
In other words, we promised them something for their email and then we send them to a thank you page and they say, thank you very much.
This is what you wanted, but by the way, would you like to take a look at
this that could improve your life or solve your problem?
And then they can go to an order page to buy it.
And then what we always want to do is on the order page to increase our value per ticket is give them the product they want, but then we ask them if they want to come across another product that helps the one they are buying.
And it’s called an increase in orders.
And what we’ve seen through split testing is that 20-30% of people will accept increased orders if it is offered to them.
Then, once they complete the order, they can be taken to an upsell page to get an additional product that would help them with the product they just bought.
And then of course if they take that, we see that 30-35% of people actually take an Upsell.
But once they’ve taken it, you can lead them to a thank you page.
Now let’s say someone didn’t accept the upsell.
Well, instead of letting them go, let’s take them to an underselling page.
So maybe they are ready to buy, but they don’t want to spend that much money.
So we took them to an offer that could be more of the same but at a bigger discount, that sort of thing.
And what we’ve seen is that between 15% and 20% of people will accept a down sale in addition to the offer.
If we make them that offer.
And of course we can take them to a thank you page.
So what about the 95% of people who didn’t buy the first time they came in?
Because we all know that 95% of the traffic that reaches our landing pages does not
make a decision because they have to go through their buying cycle.
So what do we do with the 95% of people who don’t buy our product when they first see it?
Well, that’s why we collect the email.
So we can put them on a smart email list and then now we can message them
by email for the next day, two or three in an automated system.
Then make that offer to come back and buy that product.
So maybe they weren’t ready to buy initially.
But you can give them additional information over the next few days that can persuade them to buy your product.
But what if they don’t buy the product?
Well, they haven’t left and then we can make them a different offer.
And then send them a series of other emails that may be related to the product that
they didn’t buy or it could be something else entirely.
Well, what if they don’t buy that product?
Well then we can send you a different offer.
Because they are on our email list.
Now we have the possibility to send them offers whenever we want.
And the question is that, if it does not reach spam, where will they choose to leave their list,
If you provide them with value, they will stay on your list forever.
So the process continues, you can actually submit different offers with an automated system, so that you can deliver value to these people.
And of course, this is how we generate income for our business.
So the key is the landing page.
So let’s take a look at the structure of a great landing page.
First, we want to have a hook, something to get people’s attention.
And then we want to tell you a story.
Why our product is going to be good for the problem they came to our website for.
Of course, then we want to make an offer.
So really all business comes down to these three simple rules.
1. Learn to get someone’s attention
2. Tell them a story that builds faith, emotion, and trust.
3. Then sell them something they want, which is absolutely irresistible to them.
So again, let’s take a look at some really good examples of great landing pages.
So here we have one here, the 10 minute cache system.
Find out how to earn real money online in 10 minutes.
That gets your attention.
New from the number one bestselling author Yoan Chia.
Enter your email address to learn how to get the actual system.
We take a look here and don’t let anything dull your shine.
Obviously in eBook.
Dorian Virtue’s free e-book.
So this is another document that he published and another book that he published.
You will discover why you are addicted to drama, how your past traumas led you to a life full of dramatic stress,
and how to finally break free of these patterns and live a life that reflects their divine brilliance.
Again, there is a story that we are talking about, here is the problem, here is your story and
what you will learn and what you will get in the end.
Enter your email address to receive the free e-book.
Don’t let anything dull your shine.
Here is one of how to flip houses.
A secret confession
And of course this is illustrated by an image from a video with a play button that cannot actually be played.
I discovered a loophole in the $ 787 billion stimulus bill that allows me to invest 10-15 REOs,
Bank-owned foreclosure properties each month.
And if you are interested in real estate, that would catch your eye and you would want to learn more.
Enter your email address to receive the free digital video referenced above and how to change houses from home.
Let’s look at the real numbers.
Let’s say …
200 people put their email address on their landing page.
Then 5% of those people decided to buy right away.
And let’s say your product cost $ 27.
Well, if you had to buy 5% of the people, of the 200 people who came,
You probably spend two to $ 300 on ads that drive traffic to your website.
So you actually made $ 270 from 5% of first-time buyers.
Of those 10 people who bought your initial product, well, they’re in the buying mood.
So why not make them an additional offer?
So let’s say you have another more extensive product, perhaps a course that you can sell for $ 297.
Let’s say that of the 10 people who bought your initial product, they are now going to buy,
a person will actually buy your program for $ 297.
So here are the numbers.
Spend $ 300 on advertising to get people to your landing page.
He made 10 sales at $ 27 and one sale at $ 297 for a total of $ 567.
So now you are already profitable for more than $ 267.
You have now collected 200 email addresses that you can now trade for free.
See how awesome the sales funnel processes are?
And that’s the beauty of a sales funnel, and that’s why we use them.
Now, what is the best program that we have used?
And we have tested many different programs, from hard-coded websites to WordPress and many different software programs.
But the best program we found to put together all the different pieces you need to create effective sales funnels is clickfunnels.
I’ll put ink on the author’s description below.
Check it out for yourself
Click funnels has a free 14-day trial.
Go ahead and click the link below and you can start your 14-day free trial.
Now one of the things that we have discovered is that it is a bit like a startup to really learn any software program.
Click funnels are no different.
So what we’ve done is put together 13 step-by-step videos on how to quickly start click funnels.
So in your 14 day free trial, checking out our videos,
which will take you about an hour and a half, maybe two hours,
check out all the videos, but then you can start running with the click funnels.
And in fact, set it up in the first 24 hours.
You now have 13 days to actually test your landing page, your entire sales process,
and start generating some income before your free trial ends.
Hopefully this is useful for business.