The most fundamental aspect of internet marketing is search engine optimization or SEO. It is an online tool usage system that you can implement on your website to help your pages rank higher in search engine results, giving your website more exposure to targeted visitors who may eventually convert. in clients. On-page SEO means optimizing individual web pages to rank higher and gain more relevant search engine traffic. On page refers to both the content and HTML source code of a page that are optimized, while off-page SEO refers to backlinks. On-page search engine optimization has changed over the years, so it is important to keep up with the latest practices.
The following are the SEO factors on the page:
1. Meta optimizations
Meta tag optimization means optimizing the title and description for the primary, secondary, and tertiary keywords.
A) Metatitle optimization:
The title must be between 65 and 70 characters and the description must be between 150 and 155 characters.
Title tags are one of the main reasons to help search engines understand what your page is about, and they are the first impression many people have of your page. It is preferable to keep your titles under 60 characters.
B) Meta description optimization:
Meta descriptions provide a final summary of the web pages in question. This is usually a short, concise paragraph of no more than 300 keywords.
2. Page speed
Page Speed is one of Google’s 200 ranking factors. Optimizing the speed of your landing page and your website results will make your website update on Google searches.
3. Compatible with mobile devices
The mobile-friendly website is one of Google’s ranking factors. Making your website fully mobile-friendly can help increase page ranking on Google related to mobile searches.
4. Image optimization
Google also provides image search results. You can achieve top ranking in Google image search result by optimizing image title and description. Sometimes when Google can’t read certain images, optimizing them by adding precise names to the images helps. Submitting the image sitemap to Google webmasters allows for an increase in page rank.
5. Keyword density
Keyword stuffing refers to using too many primary, secondary, and tertiary keywords on your website. Avoiding keyword stuffing is a general rule of thumb for page optimization. Keyword density is a ratio of the total words in the content to the number of times the keyword is used in the content. If you keep the proportion, then your keyword ranking will be higher. The digital marketing analyst should implement keywords with a maximum density of 2-3%.
6. URL optimization
URL is short for Uniform Resource Locator; is a subset of the Uniform Resource Identifier (URI) that specifies where an identified resource is available and the mechanism to retrieve it. It should never be more than 100 characters; otherwise, Internet Explorer could not load the page. The URL must also be human readable and must not be dynamic, that is, the URL must not contain symbols or special characters (! #, $,%, &, *, Etc.)
7. Page content
Copying or rewriting existing articles should be avoided. Even for original content, if you’ve already posted it on another website, it’s not good for your site. When writing about a certain topic or answering a question, make sure that what you write is rational and covers both sides of a story.
Page optimization is the surest way to get to the top of Google, and page optimization training helps us in the same way. This is something that is totally under our control. It allows us to make sure that we are publishing original content and ensures that the user sees our website in the way we want them to do it and it is important for our benefit, since on the page it also helps to increase our Page Rank. These listed on-page optimization factors are completely under our control and thus make on-page optimization transparent.