When it comes to hidden opportunities that most people completely overlook, hybrid marketing is one of them. It has the ability to double, triple, even quadruple your sales (or more) if implemented correctly and depending on your market, yet 98% of online marketers are NOT doing it!
Why is that?
First, let me explain what hybrid marketing is.
My definition of hybrid marketing
In my definition, hybrid marketing combines various marketing mediums and creates a single, congruent sales funnel where you can put your business in front of ALL of your potential customers, not just those who are online.
Here is an example.
Let’s say you are selling a weight loss e-book course that shows people how to lose weight. Since you fell prey to the “internet rules all” philosophy that sadly most people are adopting today, you are just promoting your course through banners, pay per click, search engine optimization and maybe some joint ventures and affiliates.
That’s cool, it really is.
But what about the MILLIONS of people you are losing?
Some Perfect Advertising Media for Hybrid Marketing
I’m going to stick with the weight loss example simply because it’s easy. However, keep in mind that this can work for almost any niche, depending on several factors, including the size and responsiveness of your niche, the age of your target customer (no kidding), how developed your process is. sales, among some other factors.
That being said … here are some offline means you can try that would have the goal of sending offline traffic to your website online (more on that in a minute).
- Classified ads
- Telemarketing
- Long-form direct mail sales newsletters
- Postcards
- Joint ventures
- Radio announcements
- TV commercials
- Journals
- Advertising
… Just to name a few! There are literally dozens of other ways, those are simply the most important.
So what do you do with hybrid marketing visitors from offline advertising?
Now that you know of a few different ways to funnel prospects offline into your online marketing funnel, let’s talk about how to do it.
There are several ways to do this, of course, so 1 size does NOT fit all, but in many cases you will send them to …
- A free pre-recorded message
- A landing page to capture your contact information.
- Directly to your website
Again, there are literally dozens of different ways to do this and the sky is the limit. The point is, you’re targeting visitors that your online competitors aren’t, and this way you don’t have to mess around with spam filters or anything like that.
Sure, it’s going to be a bit more expensive (although in some markets with high PPC costs, it’s LESS expensive); however, visitor quality is often higher and you are tapping into a new line of prospects that your competitors are not … giving you a unique competitive advantage.
Hybrid marketing is something that many people just don’t think about, but when used correctly it can be the biggest sales boost you’ve ever seen. I highly recommend that you find out how you can employ hybrid marketing in your own business!