If you’ve come across this article, chances are you want to rank higher in search engines, and in particular how to rank higher on Google, Yahoo, and Bing. Well here’s the good news first: you can!
But of course, all good news comes with a downside, and that’s this: Reaching # 1 on Google takes a lot of time, a lot of work, and there are no shortcuts (sorry!). There aren’t even many “SEO secrets” that most webmasters don’t know. However, there are 5 very simple SEO tips that I can give you, a webmaster, if you are looking to increase your search engine exposure and get to the first page of Google’s SERPs (search engine results page):
1) Title tags. If you were to ask me, “What’s the easiest and fastest way to improve my ranking on Google? I’d say you’re optimizing your title tag. Your title tag is the title of the web page for which you want to rank higher. The title of the page you are on now is probably something like “How to rank higher in Google with my top 5 SEO tips.”
If you are trying to rank a site that is about Jungle Gyms, you probably want your title tag to be something like “Jungle Gyms – Safety and Maintenance” or if you are looking to sell Jungle Gyms, maybe something like “Buy Jungle Gyms at a cost. off “. You get the idea.
Here’s the rundown – find out what your potential readers / customers will search to find you and make your title tag something very, very much like that. Google believes that title tags are extremely important and you should too.
2) Content site. Even if your title tags are optimized, the content on your site should closely match what your audience is looking for. If you sell Jungle Gyms, but you don’t have the words “Jungle Gyms” anywhere on your site, Google will think your site is about something else and will not show your site to people searching for “Jungle Gyms.” . “It’s especially important to put your target keywords in your heading tags (H1, H2, etc.), as Google sees them as especially important pieces of content on your site.
3). Internal link. Try everything you can to link to every page on your site, within your site. For example, if you have a page on your site that deals with Jungle Gym safety, include a sentence on that page about maintaining Jungle Gym and link your readers to that page as well. This not only helps readers navigate your site, it also helps Google spiders crawl your site, and this helps your sites rank. Also, be sure to include the proper anchor text. Therefore, do not include a link that says “Click here”, otherwise Google will think your site is about “click here”. Make your anchor text something like “Jungle Gym Maintenance”.
4) Backlinks optimized for anchor text. Speaking of backlinks, you are going to need them. Many of them. Backlinks are the most important factor for SEO. If you don’t have relevant high-quality anchor text backlinks, you’ll never make it to the top of Google’s SERPs. In addition to having a great website that other webmasters will naturally link to, the best way to get high-quality backlinks is to create them yourself.
You can get backlinks from article directories like this, you can post in forums with your site in your signature, you can blog, you can submit your site to various online directories, and much more. Spend most of your time strengthening your backlink profile (and invest in SEO software, if necessary), because that’s what Google looks for when it wants to decide whether or not your site is legitimate.
5) Patience, patience, patience.. This is probably the best advice I can give you. 99.9% of site owners try to understand SEO and eventually give it up, because ranking their site took too long. It’s a cliché, but it’s true: search engine optimization is a marathon, not a sprint. It won’t be # 1 overnight. It never happens. Ever. You’ll need persistence over everything, and with the right SEO tools, SEO training, and SEO strategies like the ones I gave you above, you too can be one of the top guys.