There are many people with videos that have hundreds of thousands and occasionally millions of views showing ads, but are they really making a lot of money? According to a recent news article, a girl who was producing beauty advice videos had to give up and go back to “real” work because she was not earning enough to live, despite a large number of subscribers and views.
Why would this be?
There could be a few reasons, possibly ad targeting, the target market had little to no disposable income, maybe there was no secondary monetization, or some other stuff. However, most good video marketers would agree that based solely on advertising revenue, making a decent amount of money solely through video creation could be a hit or miss affair.
How could things be improved?
Definitely, the first thing would be not to depend solely on advertising revenue. Even an Amazon affiliate link to a related product or a CPA (cash per action) offer, where someone clicks through a link to a site, enters simple (usually) non-personal details, can bring in a few pennies to a couple of dollars probably. improve income without end. Offerings around affiliate themes like these abound on the internet and, far from being a fraudulent form of marketing, they are simply an extension of the commission-based sales that have been familiar in the retail world since its inception. These links would be placed in the description box or even in the comment section. Anywhere they can attract attention.
Speaking of getting attention, that’s something that should definitely be done. At least 3 times in a video and maybe more if it is longer than average: at the beginning, in the middle and at the end, if only for a text message at the bottom of the screen, although it is better if you mention it the presenter. With YouTube’s own subtitle system, these messages can even be live links, making it easy for the viewer to become a potential customer or a potential customer. It should only be said somewhere, that there is a live link to something useful or valuable to the viewer.
This mention, also known as ‘Call to Action’, is often missing, not only in videos, but in many other forms of sales advertising. It does not take for granted that the reader or the viewer are so stupid that they do not know what to do. They just need to be reminded sometimes and they require a push in the right direction.
From a long-term point of view, it is much better for a viewer to become an email subscriber. Yes, YouTube has its own system, but it only pushes a returning viewer in the direction of a producer’s new video, while an email subscriber could be directed directly to a new production, therefore it could be a good one. idea to encourage viewers to send an email. squeeze page, where a reward or gift is offered in exchange for your email address. This usually means purchasing the service from an autoresponder or mail management company, but it does mean repeating viewers can be contacted and given more details when the producer sees a need and not just when a viewer switches back to YouTube. .
So the answer is ‘Yes’, it is possible to make money from YouTube, but it won’t be the sporadic dribbles and monotonous of the sometimes random ad system.