We think it’s so important that we call it National Network Marketing Team Business Tip 23. “Don’t abandon high touch by adding high tech.”
When searching for legitimate home business listings in a high-tech world, it’s easy to miss the fact that home businesses are all about people. You’ve seen the TV ad, right? The company’s website is first activated when a handful of technicians stand and stare at a screen with fascinating interest. You can’t see the screen, but based on the look on their faces, customers from all over the world are buying the product sold on the website. In fact, within seconds, sales are so strong that the company’s server crashes, shuts down, and our tech friends are looking at each other with a “what are we going to do now?” look.
I was involved with home based businesses that launched websites selling everything from software to vitamins to books. In each case, I thought that the product being sold had enough interest in the market. I thought the landing pages were attractive and the interface functional and user friendly enough to take a potential customer down a path that in enough cases should have generated sales (in some cases I dare say). , perhaps myriads of transactions that could have overheated the largest of mainframes and made instant millionaires out of ordinary people. But I’m still waiting to see this home business sales explosion happen like it did in that ridiculous TV ad.
The above paragraph is intended to drive home the most basic marketing points. It is intended for those readers looking for a high-tech pot of gold to put their feet back on the ground and remember the most basic of all human needs and that is this. All buyers have a need to trust the buying exchange. So, Team National Network Marketing’s business tips remind you that high-tech can never mean low-touch.
Remember that network marketing is, to say the least, a high-touch industry. Trust between people is everything. That’s why network marketing thrives in a warm market. For distribution to take place, a high level of trust is required from one person to another who communicates, “I care, I understand, and I’ll be with you every step of the way.” Simple tips that can help you build faster, especially if you’re using some sort of lead generation program and trying to build your business by persuading people hundreds or even thousands of miles away.
1) Don’t forget to connect first. Connection is more about listening than talking. It’s about empathy. It’s about understanding another person’s point of view before exposing your own.
2) Gather information. After hooking up, it’s always time to ask the right questions so you can learn the “hot spots” of the person you’re talking to. Good listeners never have to guess what their prospect is thinking because they know what they’re thinking because they asked good questions early in the relationship that gave them the insight needed to create a compelling presentation.
3) Listen to yourself. Record your conversations if necessary to hear how you talk to the other person, then observe your findings. Were you respectful? Did you smile on the phone? When you made a point, did you back it up with facts or just an opinion? When you made a presentation, did you present each point with the perspectives of prospects in mind, or was the point made in an outdated way?
4) Enhance the key elements of your presentation with the best selling tools available. This is where so many distributors fail. They have products worth selling. They have a story to tell, but they don’t have a convincing way of telling it. If you’re selling long distance, the creative use of sizzling, three-way calling has been the main staple for major MLM distributors for years and now, with broadband in most homes, video streaming apps. they are no longer an option. .
Sad to say, but with the recent rise in technology, there are some home-based business opportunities that promise large amounts of gold without requiring high contact to consume sales. I have yet to see this work in network marketing. If it was that easy to build a downline without talking to anyone, obviously everyone would be doing it. With that being said, however, I believe that the best days are yet to come for the MLM industry because geography is no longer a limit to a well-conceived high-touch presentation.
Here is my point. Next time you Google listings of legitimate home businesses, find out if there’s a promise of contactless wealth, and remember that. It is possible, especially when using technology, to reach out and touch someone even over longer distances and grow your business even by going global. Use the right tools, hone your people skills, and indeed, you’ll find a pot of gold at the end of the rainbow. But you will have done it with a “high-touch approach” that will result not only in more sales, but more importantly, in building more meaningful and lasting relationships with other hard-working colleagues who have a vision of success. similar to yours. at the top, the reminder that any type of selling is about the people. Team National Network Marketing business tip #23 is one to remember. High tech should never replace high touch.