Web development has increased considerably in popularity in the last 5 years. Many new design concepts, code standards, and technological advances have occurred in a short period of time. With that, so has the awareness and demand for better, more independent and functional web design packages.
Increasingly, we are beginning to see a shift in consumer demand for the increasingly popular website content management system.
Most website owners are typical business entrepreneurs who don’t have the time to chase down their web design company for a few minor updates that usually cost an arm and a leg. Website updates are becoming more and more necessary. It is now a reality and a trend that in order to make something happen with your website online, you have to stay on top of everything and create fresh content to keep visitors coming back.
As entrepreneurs, we all get creative new ideas almost every day on how to improve our products or services. Without the ability to update our own website, those fresh new ideas may not become reality for a long time.
Website content management systems are the future:
This is something of a call to all web design companies. If you can’t offer content management to your customers, you may be behind in a few years. The more affordable content management is, the higher its demand. If you don’t give your prospects this crucial option, you stand to lose a huge chunk of your potential customers to the next web design company that has a fully automated system that says, “all the consumer has to do is log in.” And start”.
Of course, there will always be a need for web designers. That’s an understatement, but with the content management option, you can also decrease the amount of work required for each project and focus more on marketing your business and services.
Content management gives the consumer the freedom they need!
Without giving too much freedom that can make the website look bad, there is a high demand for the ability to update a website when needed, not when convenient. People like to have power over running their own business, content management gives them the freedom they need to expand on their own terms, without additional costs.
These are the typical characteristics of a “CMS”:
– Add/remove/edit pages.
– Update content within each page.
– Add images where needed.
– Update contact information.
– Show updated listings (ie real estate listings, mortgage rates).
– Add new tips about your industry every day (The spawn of blogs).
+ Many additional features not listed here.
Take the real estate industry for example:
In the last 2 years, “Real Estate Content Management Systems” are popping up everywhere. I remember reviewing over 50 websites that offer this type of service. And why not! Real estate agents generally spend a great deal of money promoting themselves. In the last few years alone, real estate agents have seen more value in online marketing than regular print media. Many real estate agents I know would rather spend $4,000 on a website than spend $4,000 to be listed in the local phone book.
In conclusion:
If you offer web design services and have content management systems (CMS) available to your visitors, this might be the time to consider this increasingly popular service for your business. You won’t regret putting in the effort to develop your own system and market it, there is a changing demand for this increasingly popular freedom online.